Graci to Urban Daddy for rightfully comparing the new spot at One Little West 12th, oddly called The Collective, to something the Mad Hatter might muster up. The giant warehouse space looks like someone stuck a bar at one end then sneezed out a hodgepodge of tables throughout. The Collective might have thought to call themselves “The Collection” as they appear to have “collected” random items from other city destinations like LES’ graffiti, and Urban Outfitter’s pendant lights and from Chelsea, some faux Eames chairs. (Or maybe they are real. How would I know?) But the windows are wonderful and the randomness somewhat endearing. It might be the perfect place for the city variety to gather, er…collect, for post-workday wine or a cocktail before a night on the town.

From the masterminds who brought you STK and Bagatelle (The ONE Group), The Collective is bottle-service free and serves cholesterol heavy American fare (see also: drunk food) that just might give you a heart attack. I still cannot figure out why they added soy kettle chips to a menu that has blue cheese tater tots and short rib sliders, and I gave up chips for lent, but apparently, they are amazing. The menu offers a “Taste of The Hoods” with different entrees from each city neighborhood. (The Harlem is chicken and waffles with gravy. The Upper West side is lamb shank with fruity couscous. And so on…) So you won’t emerge skinny or ready to mix with B&Ters at Meatpacking clubs; but you’ll emerge happy. And that’s all that really matters anyway.

The Collective 1 Little West 12th Street  212.255.9717

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