Cheryl Reid, founder of Spa Week and owner of SPA MEDIA LLC, launched the first Spa Week in October 2004 as a way to educate New Yorkers about the benefits of spa services while providing an affordable way to enjoy them. Spa Week gained such industry hype it quickly expanded nationally and caught the attention of major corporate sponsors. (Saab, Allure, etc.) Now Cheryl aims to introduce a new generation of spa goers to wellness benefits they can take part in, at least bi-annually. Maybe it’s for “wellness benefits” or maybe Spa Week is just a genius marketing idea. After all, Reid formerly owned a New York City public relations firm. Either way, Spa Week allows the average Josephine great treatments for just half a hundo - AKA $50.
How to participate? Visit http://www.spaweek.com. Register your name, email and other optional information. Then click on your respective territory. An index of results will appear with - at least for New Yorkers - an overwhelming amount of spa participants. Here it helps to have a specific spa in mind. Ask rich friends which spas they frequent. Each spa lists the Spa Week services they are offering. For instance, Completely Bare offers laser hair removal for bikini or underarm, Fresh in Soho offers a 60 minute Balance and Nourish Face Treatment, and the Salon & Spa at Saks Fifth Avenue offers a 60 minute Therapeutic Massage amongst other services.

How to book? Fall Spa Week runs October 12-18th - as in next week. Make a list the spa/services you intend to book complete with back ups as services do fill up during Spa Week. Try for days when your schedule is more flexible as you want to maximize the benefits of your relaxing services by pairing them with a relaxing day.  Call individual spas to book. Spa Week does not book through their website, but if you sign up on their email list, they do provide spa specials throughout the year.
Emma Dinzebach

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