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What is TheVogueCity.com? | |
TheVogueCity.com is a life style brand that targets the bargain savvy woman in her pursuit of ever-changing fashion. Its readers are smart, with a great sense of humor and great concern for value and style.
With one eye on fashion and the other one on the economy, The Vogue City encourages women to learn about style, trends, quality and value before they go shopping.
With its sharp writing and educational content TheVogueCity aims to become an indispensable manual for consumers who are currently reevaluating what constitutes value in fashion.
The gap between consumers looking for value and brands building equity is successfully filed through a comprehensive approach that includes not only style advice on a budget and the most comprehensive sample and retail sale listings available, but also affordable fashion events.
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The Vogue City Editorial Calendar |
MONTHLY SPECIAL EDITIONS
January: Relationships
February: Fall Fashion Show
March: Eco-friendly
April: Beauty
May: Mother's Day Gift Guide
June: Bridal
July: Resort/Cruise Collections
August: Travel
September: Spring Fashion Shows
October: Health & Wellness
November: Home & Decor
December: Holiday Gift Guide
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DAILY EDITORIALS
Monday: Beauty
Tuesday: Apparel
Wednesday: Weekly Shop Report
Thursday: Restaurants/Spas
Friday: Décor/Doggie
Saturday & Sunday: Only in New York
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TheVogueCity.com Banners: Leaderboard(468x60) Skyscraper(160x600) | |
Benefit:
• reaches target audience directly
• increases traffic to site
• promotes brand awareness


Benefit:
• Increases sales of discounted items
• increases traffic to the site
• features discounted items to promote current trends
• adds appeal to discounted items

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TheVogueCity.com Sponsored Links | |
Benefit:
• gains visibility by being posted in proximity to the directory of most popular places within appropriate category
• creates web presence with a mini web-site with images, hours, location, etc

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The Vogue City Daily Sales E-mail Banner | |
Benefit:
• additional exposure for brand/or product
• prime real estate location in email

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The Vogue City Audience: Who Reads The Vogue City? | |
The Vogue City readers are mostly affluent, fashion oriented, style savvy, bargain loving New York City women.

Although The Vogue City has a loyal local following, there is a high international presence in many European countries.
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